Programme

A system that teaches
Caribbean people to build.

The Citizen Wealth Creation (CWC) Framework is a proprietary entrepreneurship system developed from Caribbean realities. It underpins the first Caribbean entrepreneur workbook and is available for institutional partnership, licensing, and community delivery.

The Book

Unlocking Entrepreneurs

A Workbook to Build a Solid Foundation for Your Entrepreneurial Success. The first entrepreneurship workbook developed from Caribbean soil, for Caribbean learners. Written in a voice that feels like home. Featuring 14 real entrepreneurs across 4 islands all. Available on Amazon.

14 Real Caribbean Entrepreneurs

4 Islands Represented

220 Pages of Content

Order on Amazon Enquire About Licensing

What It Teaches

Six chapters. Cover to cover.

Each chapter opens with a Caribbean proverb or cultural reference from David Rudder and the steelpan to oil down and breadfruit transforming business concepts into something alive, relatable, and grounded in Caribbean life. Every chapter includes fillable worksheets with worked examples.

Introduction to Entrepreneurship

"The rhythm that finds you" A David Rudder Inspiration

What is entrepreneurship · Types of entrepreneurship · Am I an entrepreneur · Caribbean Entrepreneur Spotlights · Case studies

Foundation

Identifying Your Business Idea

"Every bread have it cheese"

Does my business solve a problem · The benefits of niche focus · Case study: PawPaw Glow · Caribbean Entrepreneur Spotlight

Ideation

Market Research

"Entrepreneurship is the backbone of every economy" The Oil Down Metaphor

Scouting your market · SWOT analysis · SMART goals · User persona template · Target audience mapping · Message to market fit worksheet

Research

Marketing and Pricing

"You cah play mas and fraid powder"

Marketing your product or service · The importance of customer service · Pricing structure · Caribbean Entrepreneur Spotlights

Market

Financial Foundation

"Every fruit has its season" Timing and Funding

Startup capital · Income and expenses · Cash flow · Profit as the foundation · Financial statements · Accounting software

Finance

Starting Your Business

"Building Solid"

Sole trader registration · Business plan development · Banking · Contingency planning · Employing help · Using AI to grow your business

Launch

Who It Is For

Built for Caribbean learners. Deployable anywhere.

Aspiring Entrepreneurs

Anyone ready to turn an idea into a real business from the market stall to the service provider to the kitchen table startup.

Educators

Teachers delivering entrepreneurship or business studies who need culturally relevant, practically structured resources that Caribbean students will actually engage with.

Institutions & NGOs

Organisations running entrepreneurship programmes, youth development initiatives, or small business support who need a deployable, cleared framework.

Diaspora Entrepreneurs

Caribbean nationals building or investing back home who want foundations rooted in the culture and realities they understand not adapted from elsewhere.

Outcomes

What participants leave with.

✦

A clear business idea and niche

Participants identify their specific market, unique value, and who their customer actually is before spending a dollar.

✦

A pricing model that works

A structured approach to pricing that covers costs, reflects value, and builds sustainable profit not just revenue.

✦

Financial literacy in plain language

Cash flow, income statements, and profit explained in Caribbean language, not accounting jargon.

✦

A business ready to register

Understanding of how to structure, register, and bank a legitimate business from sole trader to startup.

✦

Practical AI tool competency

Introduction to free AI tools for content, marketing, and business growth in accessible, applied language.

✦

A complete early-stage business plan

The 8-week programme produces a structured, presentation-ready early-stage business model.

Delivery Options

Three formats. One system.

Entry Level

4-Week Pilot

Community · Youth · Diaspora

Designed for community centres, women and youth programmes, and diaspora support groups. Participants leave with a structured business concept and foundational pricing model.

Institutional

8-Week Programme

Schools · NGOs · Government

Expanded case studies, deeper exercises, and a final business model presentation. Participants produce a complete early-stage business plan.

Scale

Licensed Facilitator

Regional · International

Train your own facilitators to deliver the CWC Framework. Available for regional institutions, diaspora organisations, and international partners including Canada.

Regional Validation

"The workshop exercise independently mirrored content already in Chapter 3 of the workbook."

During the GRIT Caribbean Women Entrepreneurs workshop in Grenada, April 2026, a CaribbeanExport programme exercise on target market segmentation directly aligned with the User Persona Template, Target Audience Mapping, and Message to Market Fit worksheets in Chapter 3. Independent institutional validation of the framework.

Real Caribbean entrepreneurs featured

Islands represented Grenada, Trinidad, Barbados, St. Lucia

Chapters covering every stage from idea to registered business